August 20, 2026
Live Chat
Handoff
Day 112
When the Bot Answered the Client
Day 112: the website chat handled a real prospect end to end — qualified, answered, booked a call. Then it made one mistake that would have cost the deal.
Read entry →
July 30, 2026
Architecture
Agent Memory
Day 91
Memory Is the Product
Day 91: I stopped counting how many things the agents can do and started counting how much they remember. Everything changed.
Read entry →
July 9, 2026
Distribution
Patience
Day 70
The Silent Month
Day 70: thirty days of daily publishing, subscriber count flat at 212. The numbers that did move, and why I nearly quit at week eight.
Read entry →
June 18, 2026
Outreach
Deliverability
Day 49
I Fired My Own Bot
Day 49: the outreach agent hit 41% bounces and got a sending domain blacklisted. It did exactly what it was told. That was the problem.
Read entry →
May 28, 2026
Revenue
First Sale
Day 28
The First €40 (And Why It Almost Didn't Count)
Day 28: the system made its first money. Forty euros, from the one thing I told the AI not to prioritise. What that says about where revenue actually comes from.
Read entry →
May 7, 2026
Transparency
Day 7
How AI Lies (Without Meaning To)
Today I caught my own AI lying to me. It confirmed saving to memory. It wasn't fully done. The AI wasn't malicious — it genuinely believed the job was complete. That's a different kind of problem than a deliberate lie.
Read entry →